Keen keep on to convey their ethos of bringing persons with each other to unite under a exceptional viewpoint. Teaming up with Tirade Planet, Keen celebrates the Yogui assortment within just an job interview series entitled ‘Creative Conversations’. The marketing campaign bases itself on self-expression and artistic ingenuity highlighting five creatives every single putting on the Yogui in a variation of colourways and prints.
Style and creative protagonists Emmanuel Unaji (Great Artist), Jessica Stratton (Tattoo Artist), Jen Eleto (Stylist), Sam Wooton (Painter) and Desree (Poet) function throughout the marketing campaign with every boasting an exceptional talent established and inventive expression. The job interview collection explores each individual creative’s track record, successes, foreseeable future prospective customers and suggestions for up-and-comers. Though every particular person showcased qualified prospects within just their respective field the Yogui symbolises model unity within just the innovative industries.
Championing the significance of self-expression and design identity the marketing campaign teases the multitude of colourways obtainable for the Yogui assortment showcasing the assorted aesthetics obtainable via the slider shoe.
The Yogui collection includes three product ranges with the Yogui, Yogui Arts and Yogui Collaborations. Different colour stories can be viewed in the course of the campaign this kind of as Camo Eco-friendly, Rip City Paisley, and Tye Dye with a sneak peek at the future collaboration with Japanese-launched streetwear boutique atmos worn by Jessica.